Are You Creating Bookmarkable Content?

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Way back in the old days (OK, it was September of 2006, but it feels like forever ago), I wrote a post for Performancing explaining why Delicious bookmarks beat Digg traffic hands down. I still find that to be true today, so check out that article for some of the reasons.

Another way Delicious beats Digg is in the quality of links that result from an appearance on the Delicious popular and/or home page. So don’t forget about that.

I’ve often alluded to bookmarkable content in interviews and various other places, but never got around to writing a solid follow-up post fleshing things out properly. Sure, “bookmarkable” is not a word, but it sounds a lot like remarkable, so… well, you get it.

It looks like I won’t have to write that post now, because Chris Garrett has done a wonderful job of that without me. Check out How to Get More Bookmarks and Better Links over at Garrett’s place and start creating some remarkable bookmarkable content.

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15 comments... add one

#1 Chris Garrett → 02.08.08 at 10:02 am

Thanks for the link Brian :) Del.icio.us seems to get overlooked now in favor of younger or prettier competitors but it is still a great resource and well worth including in your promotional tool box.
#2 Amrit Hallan - Content Blog → 02.08.08 at 10:36 am

I have often seen that people routinely publish their Del.icio.us bookmarks on their blogs. I haven’t tried it out and you must already know it that there is a setting in Del.icio.us that automatically publishes your bookmarks onto your blog. This must be great source of traffic for the bookmarked-and-then-published links.
#3 Maggie Chicoine → 02.08.08 at 11:17 am

Thanks Brian! That was worth the link and the read! Chris wrote a fine article, and it’s bookmarked!
#4 Latarsha Lytle → 02.08.08 at 11:21 am

You hit it right on the nose. Bookmarkable = remarkable…something that actually makes the reader WANT to come back for more…and more…and more.

The key to bookmarkable content: keep it spicy and ecclectic mix of content that our web-visitor just can’t find at any ol’ website http.

Our content mix has to be fresh and tasty enough to make them say to themselves, “This is good stuff….I’ve just GOT to come back for more.”

Thanks for sharing the insight!
#5 TheSpinningDonut → 02.08.08 at 12:09 pm

Bookmarkable -> Remarkable -> Clarkable
#6 TheSpinningDonut → 02.08.08 at 12:15 pm

Sorry to be so corny but I’ve decided that should be part of a new rating system - Is your content BClarkable? Now that’s a new blog post for somebody.
#7 shy guy → 02.08.08 at 12:16 pm

Nice info.. I just now learn more about bookmarks to increase my traffic.
#8 Dan and Jennifer → 02.08.08 at 1:53 pm

And as an added bonus, Yahoo just recently started including Delicious results as part of their natural search results. Definitely a good thing.
#9 Grant D. Griiffiths → 02.09.08 at 1:14 am

Great post and how do you get such a great Adsense ad like the Free Email Marketing report.
#10 YouMakeMedia » Cool Saturday Links → 02.09.08 at 1:51 pm

[…] Brian Clark explains why you should concentrate on making bookmarkable content and less on making […]
#11 Search◆ Engines WEB → 02.09.08 at 5:46 pm

Also add StumbleUpon & Reddit into the mix.

How would you compare the overall quality of Digg vrs Delicious vrs Stumbleupon - in terms of the overall quality of the ‘most popular’ among those three

It does appear that Digg is far more abused and biased towards Top members - but now the others may be affected by the controversial promotion tactics of a few attempting to pay their members to vote on submissions.
#12 February 9th - Weekend Link Festival → 02.09.08 at 10:33 pm

[…] Brian Clark asks Are You Creating Bookmarkable Content? […]
#13 Connie Ragen Green → 02.10.08 at 11:11 am

Great post! I believe that we should write as though we are writing for the world, instead of feeling that no one is reading. I have only been blogging for two years, but once I started writing for an audience, whether or not they were there, my posts became richer and more ‘bookmarkable’.
#14 Agent 001 → 02.12.08 at 3:05 pm

Thanks for all that.I was thinking I can do without delicious.But I have to surrender to it.I joined it and now feel relieved.
#15 Three Killer Content Strategies for Building Affiliate Marketing Assets | Copyblogger → 04.29.08 at 12:03 pm

[…] affiliate offers (say for credit cards), your blog must contain a steady stream of Diggable and bookmarkable content. What you’re after are the links more than the direct traffic, because you want to […]